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So, what Is Digital Marketing? Digital marketing is the use of various online platforms, search engines, mobile devices, social media, and other channels to connect with your consumers. Some marketing specialists even consider digital marketing to be a completely new endeavour that demands a new way of addressing customers and new ways of understanding how customers behave as opposed to traditional marketing.

In short digital marketing or online marketing is the use of the Internet to reach your desired target audience. Digital marketing is a broad field, which includes engaging customers via email, paid advertising, content marketing, social media, and more.

We interpret the term “digital agency” or digital marketing agency as an organisation or company that provides responsive user-friendly design, strategic management, and technical support for brands, products and services that’s available online. A digital marketing agency can help personal brands, small to medium or B2B businesses and even government to engage with specific target audiences and convert them into loyal and paying customers.

While most website design companies can follow instructional briefs, and turn your creative vision into reality, you’ll always get a high degree of value by consulting with a full-service digital agency. A digital marketing agency that can assist you in coming up with effective digital marketing strategies and communications channels that’s a right fit for your business.

We are a Digital Marketing Agency South Africa and we provide but are not limited to the following digital marketing services:

Web Design
Facebook Advertising
Social Media Management
Marketing Automation

Digital marketing, or internet marketing, is a form of advertising that allows for the promotion of brands products and services through digital channels like email marketing, search engine optimisation, social media, and more. Most businesses have a targeted customer base they are trying to reach, and digital marketing aims to support businesses, to engage these target consumers through the internet and other digital channels.

There are a variety of digital technologies that digital marketers, promoters and companies use to drive their marketing message to their audience. In addition to their website, a company may additionally use Paid and display ads, email marketing, mobile technology like tablets, social media, and other forms of communication to draw in and have interaction with their target consumers.

Digital marketing is important for modern businesses because the web plays a huge role in how today’s consumer makes buying decisions. The internet also affects how customers buy their products and services. This makes it necessary for businesses to not only be present online but also working on maximising their online visibility.

Digital promotion is the act of using electronic media to plug or advertise a brand, services or products. Marketing or advertising platforms which will be used can include websites, online directories, mobile devices.

Brands or companies could either decide to advertise on other public websites, on their own website as well as use or create mobile applications to promote their product or service.

First introduced within the 1990s and used loosely the term digital promotion came about with the development of the internet and the creation of search engines like google in 1998. And within five years Digital promotion for business would see a dramatic increase globally and also bring in $2.4 Billion revenue within the US alone.

Social media platforms like Myspace and Facebook, which was soon seen as a gold mine for digital promotion and growth in businesses came soon after. It sprung new ways for companies to interact directly within their customer base and also find and develop new ways to attach with larger target markets so as to expand their businesses.

This became extremely useful for startups or small ventures as they now had platforms to promote and market their product or service digitally free of charge.

The web has changed how businesses interact with customers, promote their brand products and services, and increase sales. Web-based ads are sales, specials, and discounts that are offered online, typically through a company website or other online retailers. Companies use a variety of ways to talk promotions to their customers. 

They’ll market a sales promotion or a special on their website, send a bulk e-mail announcing a discount, or advertise promotions via online ad spaces, like banners, pop-ups, and sidebars. Regardless of whether the message gets delivered through online promotions or traditional marketing, the objective remains the same. And the goal is to increase the size of the customer base and revenue generated through online sales promotions.